Top features of SMTP that help your marketing campaign

Image Courtesy: bit.ly/YEFxC7

Image Courtesy: bit.ly/YEFxC7

E-mail marketing and SMTP. These two have almost become such a well known pair that you can hardly think of one without the other. Whether you are a large business with multiple branches or a small business struggling to stay afloat, e-mail marketing and SMTP are two things that will definitely help you.

E-mails were almost written off by a lot people involved in marketing. The reason behind this was the sudden rise in the popularity of social media. Suddenly everyone seemed to think that social media was the answer to all their marketing problems. While social media marketing does its part in acquiring new customers and retaining interaction with the current ones, e-mail marketing does much more. Since it is the oldest form of online marketing, it is still the most trustworthy one. You will still send newsletters and transactional e-mails to your customers’ inbox, but you are not going to post or tweet it, are you? And even bulk e-mails can be customized to address the recipient by name and make them feel more special. You can’t do that on a public platform now, can you? (more…)


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